Boston Consulting

Ferragamo (FERRAGAMO) about 40 stores over the next 3 years, 10 new stores.Business to expand, natural LV Bags essential for good salesman, BCG believes that the success of luxury brands in China, a high replica handbags key factor is "to attract, train and retain highly qualified sales staff capacity." The reason is that the audience luxury brands relatively narrow groups, a top fashion brand claims its early success lies in creating a highly loyal customers - they want to patronize an average of 9 times per year, sales staff plays a vital role in maintaining customer loyalty, while changes in consumer demand can provide keen clothing button insight.In the Chinese market, the role of salesman and even more. BCG's research shows that, in addition to watches category, the up to 25% of the respondents not to determine Monogram Canvas which brand or category of case to buy a luxury, and 20% of the respondents have been identified at the beginning category, but did not identify the brand ", which is higher than the proportion of mature luxury consumer market. the replica Lv handbags majority of consumers rely on salesperson to explain the value of a brand positioning, sales staff more space to change the consumer's view point gain in sales the customer.However, the LV and other luxury brands is the lack of qualified sales staff, "even if the brand has stores in most cities, the manager also lamented difficult to find qualified sales assistant", which is an interesting phenomenon, according led lights to BCG Statistics , as of early 2009, sales of luxury goods in China about 1,000 more than the number of points, are the Chinese could not find thousands of qualified luxury goods salesman?A natural explanation is that capacity constraints, the Chinese luxury goods market too fast, not so much to accept a high level customer service training sales staff. However, perhaps more important reason is that in China, sales increased by replica belts members of a general lack of professional space, treatment generally will not be considered "decent" work, this situation drag on the high-end luxury goods industry. BCG bluntly wrote, "In Europe, sales of luxury goods sales assistant is generally considered an enviable career, and their counterparts in China, often this is a temporary job as a sales assistant a lack of experienceTheir income and wealth of Designer Replica Handbags customers in enormous differences between, they have developed as the West has cultivated close sales assistant customer relationships is especially difficult. "In China, the luxury goods industry suffered the embarrassment is not an isolated case, it seems a general lack of high-end service quality in the service. By the end of 2008, I interviewed in Shenzhen, the world's leading customer service expert Mr. David Freemantle, he lived on the five-star hotel is full of complaints, including: crew did not leave time used for breakfast, full board, decorative walls dust, and the attendant indifference towards him, although he lived in the biggest Grand Suite.The situation of course, stems from the capacity of staff service and bags wholesale hotel management processes, but perhaps more critical is the willingness. China Europe International Business School Professor Arthur Yeung is a respected Shanghai, Nanjing road hotel, and specifically made a case study, in explaining why the hotel staff can give genuine reason for a smile, he cited an example: 2003 During SARS, the hotel occupancy rate has dropped, the leadership is not the first thought of firing employees to reduce business operating costs, but the management of their wages cut by 30%, and Gucci Handbags employees and all contract expired signed a cooperation that year,Employee satisfaction has reached 99.9%.Difficult to imagine, when sales of luxury goods store just to work as a member of the temporary living, they really will carefully develop their own sales skills, in good faith to the demanding high-end users answering confusion. At present, some of the leading luxury goods company has been considering sending some of the sales assistants in Mainland China to Hong Kong, London and New York Damier Azur stores work as an employee training component, but equally important is whether they can for these Seller bring a sense of belonging, the real value of their work identity, not just to please the rich.